Could Margaritaville be stamped on a glamping resort in Grand Prairie?

A new glamping and RV site could be coming to Grand Prairie, and an early presentation suggests it could be an expansion of singer Jimmy Buffett’s Margaritaville restaurant and resort concept.

The Loyd Park site would have a total of 129 units, including park homes, tree houses, floating units, glamping tents and more, according to a presentation to City Council. Amenities would include a pool, an “upgraded and expanded” beach, a ropes course, pickleball courts and a lighted fishing pier.

Follow Pigeon Forge News on Google News

Follow Pigeon Forge News on Google News

The City Council approved negotiating a development agreement for the project in May, Grand Prairie communications director Amy Sprinkles wrote in an email.

Economic development director Marty Wieder, who gave the presentation to the City Council’s Development Committee in April, declined to comment on details of the project or confirm the identity of the franchisee. However, concept images in the presentation show Margaritaville branding.

There’s a Margaritaville Coffee Shop and pillows that reference Buffett’s song “Changes in Latitudes, Changes in Attitudes.” A restaurant wall is painted with lyrics from his song “Fins.”

“It’s still very early,” Wieder said of the project, noting that the presentation doesn’t contain identifying information other than the images, which he said were sent by the franchisee. Margaritaville did not respond to requests for comment.

On the shore of Joe Pool Lake, Loyd Park's beach is popular during the summer.
On the shore of Joe Pool Lake, Loyd Park’s beach is popular during the summer. (Chris Chastain / Courtesy of Grand Prairie Parks, Arts & Recreation Department)

Loyd Park already has two luxury glamping yurts, which opened last year. Called “Rustic Ranch” and “Elegant Boho,” the $250-a-night yurts include quartz countertops, cooktops and microwaves, WiFi, satellite television and other amenities.

“It made sense to see if there was a way to make a tremendous asset that much better,” Wieder said of bringing an expanded glamping site to the park. The park is on Joe Pool Lake, which was constructed under U.S. Army Corps of Engineers’ supervision and opened in 1989.

The presentation says the site’s franchisee has a brand identified by 70% of Americans.

“Consumers associate the brand more with the ‘lifestyle of fun and escapism,’” the presentation says.

Buffett built a marketable image as a singer of sunny, relaxing gulf-and-western tunes, including 1977′s “Margaritaville.” His nationwide Margaritaville chain now includes restaurants, resorts and even active-living communities.

Camp Margaritaville, the chain’s RV resort concept, has locations in Pigeon Forge, Tenn.; Buford, Ga., and Auburndale, Fla. Those sites offer varying amenities, including pools, pickleball, golf and dog parks.

Terms of a lease for the Grand Prairie site also would need Corps of Engineers approval before City Council could sign off, Sprinkles said.

Leave a Reply

Your email address will not be published.