On Thursday, Silver Dollar City and Arvest Bank unveiled a 10-year “multi-tiered” partnership in which the Bentonville, Arkansas-based bank will become the “Official Sponsor of Family Fun” at Silver Dollar City and related attractions White Water, the Showboat Branson Belle and the Silver Dollar City Campground.
Arvest Bank will not only be the “presenting sponsor” of Silver Dollar City’s Star-Spangled Summer and Echo Hollow amphitheater with its season of concerts, but the park will offer ticket discounts to Arvest customers.
Silver Dollar City Arvest customers who use their Arvest debit or credit card when purchasing one-day tickets on-site at Silver Dollar City, White Water or the Showboat Branson Belle will get $7 off of each one-day regular admission ticket during the entire 2021 season, with a limit of six discounted tickets per day.
During the month of June as part of Star-Spangled Summer, Arvest customers who purchase a regular admission, one-day ticket at Silver Dollar City with their debit or credit card will receive savings of $10 per ticket on up to six tickets per day.
Savings for Arvest customers will be announced prior to the season annually, Silver Dollar City said Thursday.
Silver Dollar City ‘very excited’ about working with Arvest
Leaders at both organizations praised their decisions.
“We are very excited to begin this strategic collaboration with Arvest Bank,” said Brad Thomas, president of Silver Dollar City Attractions. “Arvest’s commitment to their communities, along with their reputation for delivering great customer service aligns well with our brand and our culture. Our guests are our top priority, and we know that Arvest’s customers are their top priority as well.”
“There is no other experience in the country that can match the fun that families enjoy at Silver Dollar City, and Arvest Bank is thrilled to be part of the plans at numerous attractions associated with the park,” said Kyle Hubbard, president of Arvest’s Springfield market.
Lisa Rau, chief spokesperson for Silver Dollar City, said in an email to the News-Leader on Thursday, “We are genuinely excited about Arvest Bank as they have a strong culture and they are very strong in Oklahoma and Arkansas, which are significant growth markets for visitors to Branson and Silver Dollar City.”
Rau said Silver Dollar City Attractions is always looking for good opportunities “to connect with strong brands” that line up with its culture, “only” seeking out collaborators that are family-friendly. Citing park practices, she declined to specify terms of Silver Dollar City’s deal with Arvest.
Rau noted that Silver Dollar City sponsors and collaborators form a wide-ranging group. The longest-running one is Coca-Cola, while Humana insurance company sponsors several festivals and the park once worked with Midwest Living magazine.
Despite 2020 pandemic, park voted ‘Best’ in America
Silver Dollar City, which had to postpone its season and resort to layoffs last year as the pandemic walloped tourism in the Branson area and around the globe, said recently that its 2021 season is on track, opening March 17 with “Spring Ride Days.”
This season is the “60th Anniversary Diamond Jubilee” and is to include a dozen festivals and other special events, the park said recently.
Despite the pandemic, Silver Dollar City was voted Best Amusement Park in America last year, in a 10Best.com poll of USA TODAY readers, as the News-Leader reported last summer. Branson’s hallmark attraction won out over well-known competitors including Dollywood in Pigeon Forge, Tennessee and two Busch Gardens locations.
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